This book is recommended for the many authors among my readers. I have read and reviewed some books in this series before, and as this one was free, I could not resist. I’m not sure if it was a temporary offer, but do check it out, just in case!
The Little Blue Book for Authors: Essential Manners for the Modern Author by Gisela Hausmann
Hundreds of thousands of authors try to wow readers, reviewers, and book bloggers. No reader can handle the volume of books they are offered.
Learn from one of Amazon’s top reviewers what to do and what to avoid.
This book includes three different examples of how to turn a “maybe” into a “yes.”
Be Kind to Yourself
Ban the Word “Automatization” from Your Book Marketing Vocabulary
Put Yourself in Others’ Shoes
Don’t Brag or Lie
Don’t Just Mention Your Book, Create a “Dating Profile”
It Takes Creativity to Open Doors (Practical Examples)
Lastly – Listen! Listen to Your Friends
About the author:
Gisela Hausmann is a 29 yr. self-publishing industry veteran, an email evangelist, and a top reviewer.
Her work has been featured in regional, national, and international publications including Success magazine (print) and Entrepreneur, on Bloomberg, The Innovation Show – a show for Square Pegs in Round Holes, “The Brutal Truth about Sales & Selling”-podcast, and Austria’s Der Standard and Das Wirtschaftsblatt. Gisela is a graduate of the University of Vienna, Austria.
A unique mixture of wild risk-taker and careful planner, she globe-trotted almost 100,000 kilometers on three continents, including to the locations of her favorite books: Doctor Zhivago’s Russia, Heinrich Harrer’s Tibet, and Genghis Khan’s Mongolia.
“Don’t wait. The time will never be just right.”-Napoleon Hill
For more information about the author please visit her website at www.GiselaHausmann.com
She tweets at @Naked_Determina
I have read and reviewed two of Gisela Hausmann’s books from her little books collection before (you can read the reviews here) and enjoyed enormously her no-nonsense attitude and the easy-to-use format. These are books that, as the author explains, should take a short time to read (she aims for less than 90 minutes, and I don’t think I’ve gone over 30 minutes for any of them), and the advice offered should be easy to implement, so that anybody who’ve just read one of them could apply what they’ve learned, rather than having to go through a lengthy process, take a course, or make a huge investment. (With regards to this last issue, that does not mean there is no cost involved at all, as in this book she emphasises the importance of finding an editor and states that is much more useful investing your hard-earned cash on that than spending money on things like tools to automatize marketing or on exchanging reviews with other authors).
This book will be appreciated by authors and reviewers alike. I had to smile at her examples of some of the e-mails she has received asking for book reviews. As a book reviewer, I’ve had similar experiences (authors sending an unsolicited copy of the book, without even bothering to find your name, and stating they read your blog, although you’ve never seen them there and from the content of the letter is evident they haven’t) and I can’t but agree with her recommendations to authors. (Although I am an author, other than in my own books and the blog, I rarely approach reviewers directly, but I’ll try and make sure I remember her advice in the future). I really liked her suggestion that we should try to introduce our book as if we were preparing the book for a date, making sure to try and choose the right partner and find the points of connection between our book and the possible date (reviewer). As she puts it:
A creative, exciting, funny, and unique “dating profile” will attract “matching” readers to start a relationship made in “book heaven.”
The author covers etiquette as pertains to various social media as well (Facebook and Twitter) and the etiquette of blogging. Her advice might not suit everybody and I suspect some of her tips might be more or less useful depending on the readership and genre of the author, but I have personally concluded that we must remain true to ourselves, and not just adopt passing fashions because they seem to work for somebody else, and I am with her on the importance of adhering to proper etiquette. (It might seem unnecessary to some people, but I can’t imagine many people will take offence to being treated politely).
This is another solid offering in a series of books for authors that has become one of my favourites, and I recommend it to authors with little time to waste (all of them, I guess) who prefer realistic advice to pie-in-the-sky promises, and who don’t mind some straight-talking (or writing). If you check the sample of the book and like what you read, it is worth following the author as she runs regular promotions and offers of her back catalogue.
Thanks to the author for all her advice, thanks to all of you for reading and please (I’m applying her advice, here), feel free to like, share, comment, click, review, and be happy!