Although I tend to write more about other people’s books than about my own, I know you know I’m an author (or at least some of you know). I have the best of intentions and always want to learn what to do to sell more books, but I normally get sidetracked and end up reading about something else. But when I came across those two books (there are more in the series), they had the advantage of being short, and although I know not everybody will like the writer’s style, I did, so here are the reviews and a bit about the author.
First, the author:
About the author:
“Don’t wait. The time will never be just right.”-Napoleon Hill
Gisela Hausmann is an email evangelist, a PR coach, a communication expert and a life skills artist.
Born to be an adventurer, she also co-piloted single-engine planes, produced movies, and worked in the industries of education, construction, and international transportation. Gisela’s friends and fans know her as a woman who goes out to seek the unusual and rare adventure.
A unique mixture of wild risk-taker and careful planner, Gisela globe-trotted almost 100,000 kilometers on three continents, including to the locations of her favorite books: Doctor Zhivago’s Russia, Heinrich Harrer’s Tibet, and Genghis Khan’s Mongolia.
She is also the winner of the
2016 Sparky Award “Best Subject Line” (industry award)
2017 Finalist IAN Book of the Year Awards
2016 Honorary Mention Readers Favorite Awards
2016 International Book Awards Finalist
2016 National Indie Excellence Awards Finalist
2015 Kindle Book Awards Finalist
2014 Gold Readers’ Favorite Award
2013 Bronze eLit Awards
Gisela Hausmann graduated with a master’s degree in Film & Mass Media from the University of Vienna. She now lives in Greenville, South Carolina. She tweets at @Naked_Determina
And, the books:
The Little Blue Book for Authors: 53 Dos & Don’ts Nobody Is Telling You by Gisela Hausmann
In times of hyped promises, many marketing organizations don’t tell “everything,” especially in the self-publishing industry.
In this short book, Gisela Hausmann, a 29-year industry veteran, author of the naked (no-fluff) book series, and Amazon top reviewer reveals 53 rarely published facts that will help indie authors to avoid costly mistakes and market their books cheaper and more effectively.
•Editing & Covers
•Book Promotions on Social Media Platforms
•Communicating with Influencers
•What’s Overrated and What’s Underrated
Considering I am an author, I don’t read enough books about how to sell books or marketing (I read articles and blog posts about writing, but not many books) and although I’m not one for New Year’s resolutions, I had decided to try and at least read ‘some’ books on the industry, especially because I have quite a few already waiting to be read.
Very recently, in one of the regular newsletters I get offering book promotions (I’m always intrigued to see what is being promoted, and one never knows when we’ll discover the next big thing), I came across this book. I could not resist but had to check the Look Inside feature, and I liked the style. I also liked the fact that it is very short and it could be read during a short break and as it was cheap… well, there was not much to lose.
This book might be too direct for authors who have just started, as some of the things the author assumes we all know, novel authors might not know yet, but for most of the rest, I think it can help clarify things.
Hausmann takes no prisoners, and you might or might not like her style and approach (she says things as she sees them. That does not mean they are necessarily right, as different people look for different things and have different experiences…) but if you would prefer to cut to the chase, her book might be the one for you. It might give you permission to do things you’ve been thinking about for a while but nobody had dared come out with them straight, or you might agree to disagree, but I’m sure if you’re an author, it will give you pause, and it won’t waste too much of your time.
As the book is very short, I cannot share much of it. She does talk about blogging and says there is no much point in rehashing the usual content or in spending time reading posts that say the same you’ve read thousands of times before. Here is what she recommends:
Stop following and listening to people who whine.
Follow all bloggers who offer data, facts, and real insights about book marketing. (Hint: Look for numbers.)
As I said, this is not a book for everybody, but I recommend all authors with little time but interested on reading something about the industry to check it and see if they connect with the author’s style. She made me think and nod quite a few times.
The Little Blue Book for Authors: 101 Clues to Get More Out of Facebook by Gisela Hausmann
Tens of thousands of authors network on Facebook. Most of them complain that many of their friends and fans don’t see their postings.
Gisela Hausmann, author of the naked, no-fluff book series for authors reveals 101 Clues to get more out of Facebook.
I’m an author and after reading another one of Hausmann’s books The Little Blue Book for Authors: 53 Dos & Don’ts Nobody Is Telling You I was curious to read more of her advice (especially as her book are so short and easy to fit into anybody’s reading schedule).
I admit that I can’t keep up with the changes on Facebook. I’m not sure I ever got a handle on it, to begin with. I avoided it before I started publishing, and now, although I have a personal and an author page, I tend to use it mostly to connect with readers and other authors (yes, and friends) through messenger. It’s also useful to know when people’s birthdays are, and I share my reviews there, but I’ve never been savvy as to how to use it to sell anything…
Hausmann’s book is not a book about Facebook advertising. It is mostly about what you see on Facebook, how you can influence what you and others see on Facebook, and the way to ensure that your posts have the best chance to be seen (be warned, that chance is very small). She warns us about our online activity (it does define us and it’s forever there, especially if other people like or share our content, as we might be able to delete something from our site but not from other people’s sites. Recently, an author asked me to remove his old picture from one of my old review posts and I did, but I thought it was a useless exercise and wondered how he expected to trace everybody who might have been in contact with his page at the time), reminds us that Facebook is not a non-profit organization, and tells us that if we want it to work for us, we must align ourselves with its goals (not the other way round, because it won’t happen. No point in moaning about it. Facebook is not there to help us).
This book is written in the author’s direct style, and I’d advise anybody thinking about buying the book to check the Look Inside feature before buying it. I suspect it is a bit of a marmite kind of book: some people will love it and others loathe it. Personally, it made me think and made me consider my strategy, and I’d recommend it to authors who like her style and are looking for brief and easy to follow advice.
I leave you with one of her gems (and it is a profoundly personal book, so it will not work for everybody):
No, I do not believe that creating a perfect landing page, posting the usual content, and buying Facebook ads leads to success for indie authors.
Thanks to the author, thanks to all of you for reading and remember to like, share, comment, click, and REVIEW!